Driving Forward: John, General Sales Manager at Volvo Cars Poole, on Golf, Community and the Meyrick Park Partnership
Volvo Cars Poole continues its strong partnership with Meyrick Park, one of Bournemouth’s most iconic golf and leisure destinations. Bringing together two premium brands with shared values around lifestyle, sustainability and community, the collaboration continues to create meaningful opportunities for members, customers and visitors alike.
We sat down with John, General Sales Manager at Volvo Cars Poole, to reflect on the partnership, explore how it began, and discuss why the relationship remains such a natural fit, both professionally and personally.
A Partnership Rooted in Personal Connection
“For me, this partnership is very personal,” John explained. “I’ve been playing golf since I was six or seven years old. My father introduced me to the game and was actually a member at Meyrick Park, so I spent many years playing golf there with him.”
The connection was strengthened further through family ties, with John’s brother a current member at Meyrick Park. This led to an introduction to Kate, General Manager at Meyrick Park, where early conversations quickly highlighted a natural alignment.
“Volvo is very much a lifestyle brand,” John added. “Our customers are active and outdoorsy, and golf fits perfectly within that. The partnership felt like a great way to support each other and connect with a shared audience.”
Shared Values: Premium Lifestyle and Outdoor Living
Both Volvo Cars Poole and Meyrick Park pride themselves on offering premium experiences.
“Our customers value quality, comfort and lifestyle,” John said. “Golf is a sport people enjoy for many years, and partnering with Meyrick Park allows us to showcase Volvo while also promoting everything the club offers, from the course to the gym and swimming pool.”
That balance between everyday practicality and genuine adventure is something Volvo continues to refine across its SUV range. A great example is the award-winning Volvo XC90, which has recently been recognised for its capability, comfort and versatility in real-world driving. Its combination of space, performance and confidence-inspiring technology makes it a natural choice for drivers who expect more from every journey.
As part of the collaboration, Volvo Cars Poole regularly promotes Meyrick Park to showroom visitors, including offering free seven-day trials of its leisure facilities.
Exclusive Benefits for Meyrick Park Members
The partnership delivers tangible benefits for Meyrick Park members and visitors.
“We can offer exclusive discounts, tailored campaigns and additional incentives for members,” John explained. “This is particularly relevant with our electric vehicle range.”
The partnership has already generated strong results, with Volvo Cars Poole selling several vehicles through its presence at Meyrick Park, including the Volvo EX30, Volvo XC40 and Volvo XC60.
Supporting Key Golf Events
Volvo Cars Poole has proudly sponsored two major annual events at Meyrick Park:
• The Greenkeeper’s Revenge – a fun and challenging competition where creative obstacles are placed on the greens.
• Captain’s Day – a flagship event in the club calendar.
“For both events, we’re set up on the first tee with banners, prizes for longest drive and nearest the pin,” John said. “We’re proud to support the club year after year.”
Looking Ahead
Looking to the future, the focus remains on strengthening the partnership.
“We’d love to expand our vehicle presence at Meyrick Park if space allows, continue supporting events, and keep introducing new customers to Volvo,” John said. “At the same time, we promote Meyrick Park in our showroom, it’s very much a two-way relationship.”
A Natural Fit for Golfers and Electric Driving
John highlighted why Volvo vehicles suit Meyrick Park members so well.
“You see a lot of Volvo XC40, Volvo XC60 and Volvo XC90 models in the car park,” he said. “They’re ideal for golfers, plenty of space, comfortable and stylish. With the move to electric, the Volvo EX30 is especially popular for short journeys around Bournemouth.”
“It feels like a natural fit both personally and professionally,” John concluded. “Meyrick Park is a social, lifestyle-focused club, and Volvo represents that same way of living.”
This partnership continues to strengthen Volvo Cars Poole’s presence in the local community while offering real value to Meyrick Park members, bringing together premium motoring and an active outdoor lifestyle in the heart of Bournemouth.
For more information about the partnership, contact Volvo Cars Poole on 01202 065 555 or complete an enquiry form online.
Information accurate at time of publication [January 2026].